Automated data warehousing

It's not often I plug Mutinex on this Substack but this is real cool.

Definitely starting to see the benefits of long-term AI investment at Mutinex pickup. One of the most difficult problems I see in MMM is actually organising data. It’s a complete and utter pain, and basically blocks the tool from being adopted en-masse. In my view this is the singular largest problem to solve in the MMM space to unlock value.

Our cool engineering team has done a lot here. Basically - they’ve been building a pathway to completely automate the process of uploading data and constructing a data warehouse. The results here are completely scary and beyond what I thought is possible in the space. They also make me question the future of data engineering and if products / SaaS is about to eat that world.

Here is AI taking in completely unstructured data and organising it for MMM:

And here is AI delivering an insane volume of mapping (1,000 cities) into a neat schema for geo-modelling.

What’s about to happen in MMM is bloody insane and exciting. We might be on the precipice of massive breakthroughs across the sector and I am insanely excited about what this is going to change across… well, the world.