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Marketing economics
The 1% Gambit: GroupM’s Bold Fee Flip That Could Rewrite $62B in Ad Spend

The 1% Gambit: GroupM’s Bold Fee Flip That…

Henry Innis
May 17
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Marketing economics
The 1% Gambit: GroupM’s Bold Fee Flip That Could Rewrite $62B in Ad Spend

And what the economics of the model might be.

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